Photo by Joe DeNardo

Today, the masses of influencers and music press pass people begin their descent upon Indio for another installment of the Coachella music festival. But it’s a fake kind of California desert mystique with an increasingly fabricated sense of music community which furthers itself by the year from its origin story, now only designed only for content creation and stacking on YouTube streams — nothing that can hold a candle to the dusky, campfire ethereal magic of its heyday which a band like Gun Outfit exists in totality year-round out across those same stretch of orange canyons and palms.

With “So Easy To Love”, the latest preview from the hermitic Los Angeles-by-way-of-Olympia’s first new album in six years (and a double album, at that,) Process and Reality, they offer up a reminder that the magic still exists somewhere beyond the mirage of a screen. A love letter to the friends they’ve encountered in their own treks between borderlines in their own pursuit of art and community, the listen drawls slow and is humid in its temperature, seeing a psychedelic sun burn into the ground at its set with good company as Carrie Keith’s vocals cool the hot winds. This is the kind of place you’d rather be.

Direted by: Joe DeNardo / Edited by: Dylan Sharp

Gun Outfit’s Process and Reality will be released May 8th on Upset the Rhythm.