Photo by Moni Haworth

To the best of my knowledge, Kim Gordon has never held a white collar office job a single day in her adult life. Her job from the very start has been to be the coolest person in the room making art. And yet, there she is in “DIRTY TECH” — the latest preview from the Sonic Youth “Kool Thing” icon’s upcoming third solo effort, PLAY ME — striking a pose against drab gray office upholstery and walls dripping server cables in fashion shoot-worthy ‘fits like she’s been trapped in a sanitized slab of concrete for decades now, pondering if her next boss will be an AI chatbot.

Spoiler alert: probably not, because once again, she’s never had to deal with the Monday thru Friday grind of going into the office like you and I, and even if she did, she’ll probably be dead and gone just like the rest of these boomers will be by the time that becomes a depressing reality for the remaining generations left to exist with the world they’ve burnt down. But the coolest person in the room making avant-pop art for a living’s job is to convince you about how very uncool that would be, and over a liquid-hypnotic trap beat while musing sardonic lines like, “I like it when you talk dirty tech to me,” Gordon plays the part of a dystopian member of the workforce better than all of us. And dresses better, too.

Directed by Moni Haworth

Kim Gordon’s PLAY ME will be released March 13th on Matador Records.