Photo by ​​Fabrizio Colque

“I’d love to save you / But you’ve got to save yourself,” Ela Minus’s voice raptures through insurgent electricity on “UPWARDS”, the latest single from her new album, DÍA. Take heed of this reminder, as it will be something we’ll all need to remember heading into the final stretch of the year where so many forces around us — be it your work, your commitments to family members and friends, all of that noise from a timeline on the cusp of apocalypse, and the heavy weight of whatever worries break their way into your mind — demand your time, your attention, and ultimately, your energy. You can’t be your best self if you’re always putting others before your own health, however, and the Brooklyn-by-way-of-Colombia producer syncopates this mantra into an ecstatic electro-pop stimulant that overpowers any and all distraction.

Directed by: Albert Estruch & Marc Sancho

Ela Minus’ DÍA will be released January 17th on Domino Recording Co.