“360” is a personal brand commercial break from the instant club classics that have been dropping our way off Charli XCX’s new album, BRAT. Behind its synthetic beat confection helmed by A.G. Cook and Circut, the track is a listen best consumed as a bite size edible not just because of its flawless gem future-pop production, but because anything more would simply be unnecessary. It’s Charli selling her flex on how she’s handedly outlasting the rest of the modern pop music landscape through evolving fashion, an I-don’t-fucking-care rizz, and being an unwavering girl’s girl (shout out Julia Fox and Gabriette.) To do so in the seconds of time needed to captivate viral attention is the work of understanding her art as a product from all facets. Like the generationally transcendent Chloë Sevigny, who joins the rest of today’s It Internet girls in its accompanying music video to burn the whole scene down while looking like the terrifying pinnacle of cool culture in the process, it’s safe to say that Charli’s impact is obvious when viewed full circle.

Directed by: Aidan Zamiri

Charli XCX’s BRAT will be released June 7th on Atlantic Records.