When you hear the name “Wisp” and “TikTok” mentioned within the same sentence, chances are that you’re either familiar with it in reference to the adorable Persian kitten with tummy issues who is being brave about it or the viral ascent of the young, enigmatic shoegaze artist who has managed to score a major label deal with Interscope Records without more than a few singles but a ton of viral buzz behind her name. Both are deserved of their attention, but in the case of the moniker of the San Francisco-based songwriter, her momentum is crushing upward headed into 2024 with an appearance set at the Los Angeles installment off modern trailblazers Nothing’s Slide Away fest, and hopefully, her proper debut. “See you soon”, her fourth single, is ominous to that point, with Wisp perhaps being the most obvious torchbearer with a cohesive understanding of segueing the current’s whispery alternative-pop aesthetic into the next wave’s discovered immersion into lush, swaying, prettied up distortion crashing into dreamy, pop bluffs. With familiarity to the sound at bay, emotions hit different through Wisp’s brand new eyes.

Directed by: Nick Vernet & Sophia Álvarez

Wisp’s “See You Soon” single is available now on Music Soup / Interscope Records.