Photo by Alice Plati

Taja Cheek is really saying the part out loud about modern guitar music that too many are cowardly to admit: There’s a lot of rock music out there but that it “kind of all sounds the same.” Going one level deeper, L’Rain is taking that on as a creative challenge with “Pet Rock”, the first official single from her forthcoming third full-length effort, I Killed Your Dog, where the Brooklyn multi-instrumentalist asserts that if she’s going to being throwing shade, she’s going to show the rest of the music world just how it’s done. Even if she’s in her self-professed “basic bitch” record mode, the listen is a mind-warp while continuing to excavate the pop delirium of 2021’s breakthrough effort, Fatigue, and emotional vacancies. What begins with a sunrise of psychedelic pop-rock turns into something more macabre, like watching your flesh melt from bone as she turns up the heat on where her electrical waves. “Like a dead girl with shades on propped up by captors / I’m fire,” she sings in its outro. “I’ve got no one to talk to / It’s all my fault I know.” But being different never guaranteed anyone good company, anyhow…

Directed by: STUDIO JOJO, Josie Keefe and Jonny Campolo

L’Rain’s I Killed Your Dog will be released October 13th on Mexican Summer.